Online vs. Brick and Mortar: Where Should You Turn for Commercial Printing Services?

Every successful business should have a commercial printing company they can turn to for all of their print needs. Even now, when so many of our daily interactions take place online, the value of custom printed materials cannot be denied. Whether you are in need of an employee handbook for new hires, a compelling handout to augment a presentation to investors, or hundreds of flyers to help promote your next event, a commercial printing company can help. But once you decide you need the services of a professional printer, another question quickly arises: Should you turn to an online printing company or a brick and mortar business in your neighborhood? Both options have their share of benefits and drawbacks, but choosing an online company offers several important advantages.

1. From start to finish, the process of designing and ordering custom printed materials is easier online. When you visit a brick and mortar printer, you need to travel to the storefront, speak directly with a representative of the company about the kind of finished product you expect, approve your proof in person, place your final order, and return to pick up that order when it’s finally ready. In contrast, you can order from an online company without even stepping away from your desk!
2. With an online commercial printer, you can expect to receive your finished product much faster than you would from a brick and mortar company. Many online printers offer turnaround times of only a day or two, and you can usually choose to expedite the process on top of that for an additional fee. Imagine placing an order online right now, and receiving it in the mail tomorrow. Brick and mortar companies simply can’t compete with that rate of turnaround.
3. Thanks to lower overall costs, online printing companies provide customers with more affordable rates. Since online printers don’t have to pay rent on a storefront, they are saving a great deal of capital upfront – and those savings are passed on to you, the consumer. If you’re looking for a reduction in cost when it comes to your printed materials, look no further than a reputable Internet-based printing company.

Of course, there are certain hazards that can accompany choosing an online printing company as well. Namely, you may not be sure whether or not the company does good work and has a positive reputation for customer satisfaction. That’s why it pays to do a little investigating online before settling on your final choice. Look for companies that have excellent customer feedback and offer several different methods of communication to customers. If you have any questions during the design or printing process, you should be able to reach a representative via email, telephone or even live online chat. That way, you can rest assured that your order is in good hands. The choice is clear: Great commercial printing companies can be found online.