Commercial Printing for Holiday Postcards
Holiday cards are a great way to let your clients, customers and colleagues know how grateful you are for their business throughout the year. But with so many cards making the rounds, it’s easy for your greeting to get lost in the shuffle, overlooked, or even thrown away without being opened. This year, why not try something a little different with holiday postcards? A commercial printer can help you design and print dynamic holiday postcards that are guaranteed to catch the attention of your recipients – and can be mailed at a fraction of the cost of standard holiday greeting cards. Choosing postcards over regular holiday cards ensures that your cards will stand out, even in the end-of-year holiday card madness, and the fact that these cards can be mailed without envelopes means that your message is sure to reach its audience.
Since postcards are lightweight and relatively small, you’ll need to choose a particularly eye-catching image in order to avoid getting lost in a large pile of holiday mail. Try choosing a vibrant, full color photo or drawing that is seasonal without being specific to one faith. Instead of “Merry Christmas” or “Happy Hanukkah,” why not use a phrase like “Season’s Greetings” or “Happy Holidays” so that all of your customers will feel welcome and included? Images like swirling snowflakes, a smoldering Yule log or a smiling snowman are cheerful without being overtly religious. You should also include the name of your company on the front of the postcard to give recipients further incentive to turn the card over and read the back; try a phrase like, “Happy Holidays from the ABC Company!” to incorporate the name seamlessly.
In order to make your holiday postcards even more valuable to recipients, why not include money-saving coupons on the back of each card? This is a fantastic way to thank faithful customers for their business, and will guarantee a surge in interest in the new year. Offers could range from a “Buy One, Get One Free” to a certain percentage off the retail price of an item to a surprise gift – all redeemable when the customer brings the postcard into your store or office. (You may want to include a coupon code for online orders as well, if applicable.) Make sure the text on the back of your postcard includes all relevant details without becoming overly wordy; remember, this is no time to provide company updates or highlights from the previous year – save that for the company newsletter! Take care to choose a large, legible font as well.
With these tips in mind, your holiday postcards will help you make money without investing much in the way of time or capital – and your kind gesture will make customers feel personally appreciated. Why waste time standing in line at the post office or spending extra money on stamps when you could mail fun, festive postcards instead and see an even greater return on investment? Discuss the possibility of creating holiday postcards with your professional printing company today.
